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Keywords: Online review
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Journal Articles
The effects of word-of-mouth and online review marketing strategies on students’ satisfaction with their housing selection during COVID-19 season
Available to Purchase
Journal:
Facilities
Facilities (2022) 40 (5-6): 394–411.
Published: 15 February 2022
... with the word-of-mouth strategy than online review marketing strategy for room selection during the COVID-19 pandemic. Secondly, online student housing review marketing strategy provided higher rent which did not reflect the services available. Furthermore, students were more interested in the nature of rooms...
