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Keywords: Room selection
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Journal Articles
The effects of word-of-mouth and online review marketing strategies on students’ satisfaction with their housing selection during COVID-19 season
Available to Purchase
Journal:
Facilities
Facilities (2022) 40 (5-6): 394–411.
Published: 15 February 2022
... The study adopted mixed-methods research approach. An online survey of 975 public and private university students experience on room selection prior to school re-opening in Ghana was used. An exploratory factor analysis (EFA) and multiple regression model (MRM) were used to estimate the satisfaction...
