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Keywords: Sales management
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Journal Articles
Ticketing of large scale events: the case of Sydney 2000 Olympic Games
Available to Purchase
Journal:
Facilities
Facilities (2002) 20 (1-2): 22–33.
Published: 01 January 2002
... to a boom in tickets sales in the lead up to the Opening Ceremony. Finally, SOCOG managed to sell 87.90 per cent of the tickets available to the public, the largest percentage of tickets ever sold in an Olympiad. Sales management Marketing strategy Sports SOCOG hired the private companies George...
