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Keywords: Shopping values
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Journal Articles
Journal:
Facilities
Facilities (2013) 31 (5-6): 208–222.
Published: 29 March 2013
...Arpita Khare Purpose The objective of the research is to understand Indian consumers' definition of retail service quality with respect to small retailers and influence of hedonic and utilitarian shopping values in determining their expectations towards small retail service quality. Design...
