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Purpose

The purpose of this paper is to reflect on the need for a new style of management to enable companies and organisations to better face the future.

Design/methodology/approach

Draws on analysis carried out within the Challenge Forum in recent projects.

Findings

Companies face an increasing number of “engines of change” which present a more complex environment than the past. Management strategy of the past – to focus on core activities, to outsource, to re‐engineer, to simplify – has left most organisations without the capacity to deal with the growing complexity they face. The article outlines a management approach designed to understand this complexity and enable the organisation to take advantage.

Originality/value

Builds on developments in management thinking and provides an outline for a new management style in the knowledge economy.

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