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Purpose
This paper aims to describe three major difficulties with dealing with the future.
Design/methodology/approach
The paper is an essay with limited use of literature.
Findings
Looking to the future is difficult due to cognitive, social, business problems.
Research limitations/implications
No empirical research was conducted.
Practical implications
Suggests that more practical training in futures research and testing ideas and plans against future trends is required.
Originality/value
The paper provides a broad view on difficulties of dealing with the future.
© Emerald Group Publishing Limited
2008
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