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Purpose

The purpose of this paper is to propose a new hybrid approach based on bibliometrics analysis (BA), morphology analysis (MA) and conjoint analysis (CA) to help identify new technology development opportunities.

Design/methodology/approach

A new hybrid approach based on BA, MA and CA has been conducted to help identify new technology development opportunities. The proposed hybrid process is illustrated with a case example of blue light‐emitting diode (LED) based on GaN.

Findings

In this paper, the proposed hybrid process is illustrated with a case example of document information from a blue light‐emitting diode (LED) based on GaN documents database. The results show that the configuration “Al2O3+MBE+two dimensional photonic crystal” should be given greater attention with respect to R&D activities in future.

Practical implications

This paper is of interest for technology opportunities analysis practitioners and policymakers at the industrial and government levels.

Originality/value

This paper proposes a new hybrid approach of technology opportunities analysis based on bibliometrics analysis, morphology analysis and conjoint analysis methods.

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