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Purpose

This paper aims to propose a new strategic foresight process that combines aspects from science fiction, speculative design and tools linked to organizational processes, first, to generate potential new services and products and, second, to reduce problems associated with the construction of low-impact and irrelevant scenarios for decision-making processes. As a new proposal, it invites reflection and debate.

Design/methodology/approach

After reviewing the literature on the key concepts that represent the essence of strategic foresight, as well as the traditional processes to reflect on the future, a proposal for a new hybrid, integrative foresight process that allows moving from imagination to the materialization of scenarios will be presented.

Findings

The new hybrid process makes evident the need to articulate strategic foresight with other areas of knowledge and management tools to build scenarios with greater impact on decision-making and greater added value from strategic foresight to organizational processes.

Originality/value

The proposed integrative model articulates tools that already exist, but the originality of the proposal lies in that there are no models that integrate science fiction, speculative design, and other organizational tools in a single process.

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