Linking technology readiness and customer engagement: an AI-enabled voice assistants investigation Available to Purchase

Tejas R. Shah is based at the Department of Marketing, Institute of Management, Nirma University, Ahmedabad, India. He is PhD in Management and MBA in Marketing. He is working as an assistant professor at Institute of Management, Nirma University. He has more than 15 years of teaching experience in management. He has published many research papers in reputed national and international journals. His teaching and research areas include digital marketing, services marketing and consumer behaviour.

Pradeep Kautish is based at the Department of Marketing, Institute of Management, Nirma University, Ahmedabad, India. He is Associate Professor of Marketing at Institute of Management, Nirma University, Ahmedabad, Gujarat, India. Dr Kautish has more than 20 years of academic experience and more than 3 years of industry experience. He has published research papers in reputed journals such as International Journal of Information Management, Technological Forecasting & Social Change, Journal of Retailing and Consumer Services, Resources, Conservation & Recycling, Marketing Intelligence & Planning, Journal of Product & Brand Management, Asia Pacific Journal of Marketing and Logistics, Journal of Travel & Tourism Marketing, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, Young Consumers, Journal of Relationship Marketing, Journal of Global Scholars of Marketing Science, International Journal of Electronic Marketing and Retailing, Journal of Marketing Analytics, Journal of Modelling in Management, Journal of Indian Business Research and Journal of Cleaner Production to name a few.

SandeepWalia is based at the School of Hotel Management and Tourism, Lovely Professional University, Phagwara, India. He is presently working as Associate Professor and Deputy Dean in the School of Hotel Management and Tourism at Lovely Professional University, Jalandhar, Punjab, India. Dr Walia is an alumnus of Himachal Pradesh University Shimla and IGNOU, New Delhi. Dr Sandeep is associated as Visiting Faculty to the School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia Kedah (A QS ranked University), Malaysia, and Himalayan Institutes of Alternative Learning (An upcoming Mountain University) in Leh, Ladakh as Curriculum Development/Board of Studies Expert and Visiting Faculty. His area of interest is community-based tourism, tourism marketing and cultural tourism. Dr Walia has worked as Program Director/Paper Coordinator for the subject Aviation Industry – Ticketing and Frontier Formalities and developed E-content under MHRD Sponsored UGC Project titled EPG Pathshala for the online learning of the postgraduate level. Dr Walia is the corresponding author for this manuscript.