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The information society is an engine of growth, but it must be kept on track if it is to serve wider social and environmental goals. While ICTs can foster resource efficiency they may also feed environmentally damaging consumption – paradoxically, the information society could be less sustainable than the industrial society. At the same time, the digital economy’s 24‐hour treadmill is increasing the pressure on individuals, families and societies. To achieve environmental and social equilibrium, should we simply adapt to the demands of the information society, or do we need to rethink our economic and social priorities?

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