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We have a joint responsibility around the world to act together to achieve sustainable global development. But while the information society can offer environmentally friendly lifestyles such as teleworking, it is also bringing a much larger proportion of the world population into the consumer economy. So as developing countries join the West in its polluting ways, how can we safeguard the principle of sustainability? The answers may lie in making more efficient use of existing resources, extending the concept of tradable emissions rights from governments to individual citizens, and extolling the virtues of “intergenerational solidarity”.
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