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Purpose
To present the degree to which futurists (inadvertently perhaps) encourage future avoidance or deflection.
Design/methodology/approach
Identifies instances and examples of future deflection and avoidance attributable to the misplaced zeal of forecasters.
Findings
Proposes five strategies futurists can use to turn avoidance into acceptance.
Originality/value
To call attention to the negative impacts of forecasters and forecasts on audiences and to suggest ways to eliminate or limit such audience alienation.
© Emerald Group Publishing Limited
2005
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