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Keywords: Buying behavior
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Journal Articles
Impacts of cultural practices on consumers’ buying behavior in sales promotional activities in the settings of COVID-19
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Journal:
Foresight
Foresight (2024) 26 (5): 921–947.
Published: 30 September 2024
...Fazal ur Rehman; Farwida Javed; Sadia Ejaz Shiekh; Viktor Prokop Purpose This study aims to explore the impact of cultural practices on consumers’ buying behavior in sales promotional activities toward the fashion clothing brands based on the Theory of Black-Box Model under the conditions of COVID...
