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Keywords: Consumer behavior values
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Journal Articles
Journal:
Foresight
Foresight (2024) 26 (5): 867–885.
Published: 05 September 2024
.... EWOM has an impact on digital media marketing. Qazi Mohammed Ahmed can be contacted at: q.m.ahmed@greenwich.ac.uk Digital media usage Consumer behavior values Sustainable consumption behavior Green purchase intention Pakistan The rapid increase in the global population has...
