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Keywords: Customer competency
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Journal Articles
Journal:
Foresight
Foresight (2020) 22 (2): 205–222.
Published: 10 February 2020
...Vivek Gupta; Laxmi Gupta; Sanjay Dhir Purpose The purpose of this paper is to analyze customers’ purchasing behavior with respect to perceived benefit and the perceived risk towards customer competency in firms. In this research, the authors validate the concept of customer competency in eight...
