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Keywords: Global vs local branding
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Journal Articles
The rainbow of diversity versus the rain of fragmentation: the futures of multicultural marketing in the UAE
Available to Purchase
Journal:
Foresight
Foresight (2013) 15 (4): 307–320.
Published: 26 July 2013
... Segmentation Multicultural consumers Global vs local branding New citizenship Futures studies Inclusion Market segmentation Marketing United Arab Emirates The UAE is often considered as an environment out of the norm, for several reasons. In 2012, it had a population of around 7 million...
