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Keywords: Green purchase intention
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Journal Articles
Examining sustainable consumption patterns through green purchase behavior and digital media engagement: a case of Pakistan’s postmillennials
Available to Purchase
Journal:
Foresight
Foresight (2024) 26 (5): 867–885.
Published: 05 September 2024
... (DMU). Whereas, link of functional and emotional value with DMU was insignificant. The results also portrayed that there exists a positive link between DMU and sustainable consumption behavior (SCB). Moreover, green purchase intention moderated the relationship between DMU and SCB. Originality/value...
