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Keywords: Luxury fashion brands
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Journal Articles
Luxury fashion brands in metaverse retailing – a review of literature and practice
Available to Purchase
Journal:
Foresight
Foresight (2025) 27 (1): 169–199.
Published: 31 October 2024
...Fung Yi Tam; Jane Lung Purpose The purposes of this study are to identify the ways that luxury fashion brands can leverage in metaverse retailing, and give insights to practitioners in the fashion industry who are planning to launch metaverse retailing. Design/methodology/approach To offer...
