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Keywords: Purchase intention
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Journal Articles
Linking technology readiness and customer engagement: an AI-enabled voice assistants investigation
Available to Purchase
Journal:
Foresight
Foresight (2024) 26 (1): 136–154.
Published: 12 September 2023
... influences purchase intention in the context of online shopping through artificial intelligence voice assistants (AI VAs). Design/methodology/approach Data were collected in India from 429 customers in a self-administered online survey. Data analysis uses the structural equation modelling technique...
