... clients would go back to ancient history, which is interesting but not particularly helpful to constructing futures. One ongoing challenge that has persisted since the initial six-step framework dubbed this second step scanning was that it also included research. For purposes of simplicity...

...Nanami Furue; Yuichi Washida Purpose The purpose of this paper is to first suggest scanning focal areas in new product development (NPD) by comparing with design thinking and, second, to uncover what people in different occupations expect of NPD based on future scenarios. Design/methodology...