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Keywords: e-word of mouth
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Journal Articles
Foresight for online shopping behavior: a study of attribution for “what next syndrome”
Available to Purchase
Journal:
Foresight
Foresight (2019) 21 (2): 285–317.
Published: 07 March 2019
... 28 12 2018 01 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Conjoint analysis Perceived risk e-word of mouth On-line reputation management Web interactivity “The consumer isn’t a moron; she is your wife” Ogilvy...
