Keywords: subjective norms
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Journal Articles
Journal: Foresight
Foresight (2023) 25 (2): 249–263.
Published: 13 September 2022
.... This study has formulated a model that demonstrates the integration of artificial intelligence in retailing by the business organizations so as to understand the needs of customers and help them accept technology. This study has further explored faith, subjective norms and consciousness as constructs which...

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