Innovative, Creative and Sustainable Decision-Making in Changing Contexts

This monograph presents a unique and powerful bottom-up methodology for promoting and securing Sustainable Development Goals (SDGs) through innovative and creative decision-making and enactment in a wide variety of entrepreneurial innovation contexts. It identifies four sustainable development enabling factors, namely: 1) the presence of a trustworthy trading system for both private and public goods; 2) the need for communication facilities for provenance exploration, authentication and demonstration; 3) the ability to build and support entrepreneurial innovation clusters bottom-up; and 4) the ability to establish “Caravanserai” and promote transaction-based sustainable tourism within the local community. We argue that these four factors, when implemented together, can enable a strong bottom-up contribution to sustainability in all its forms.