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We analyze the way behavioral preferences featuring downside risk aversion influence the optimal integrated risk management (IRM) of newsvendor revenues. Under the stylized assumption of perfectly correlated demand with financial hedge’s underlying, we show two remarkable facts. First, the simultaneous presence of a standard and a downside risk aversion blurs the relevance of an integrated approach to risk management under a conventional expected utility framework. Second, a generalized disappointment aversion utility represents an appropriate decision making setup for devising IRM strategies whose financial hedging component exhibits a relevant effect on the operational handling term.

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