Changes in Consumers’ Shopping Channel Preferences Impacted by COVID-19 Pandemic

This research studies the impact of COVID-19 on consumer shopping behavior, particularly, exploring the changes in shopping channel preferences and patterns that emerged during the global pandemic. The analysis includes shifts in shopping channels, such as online shopping and in-store shopping, and also alterations in the types of items purchased through each shopping channel. The results show a shift in using different shopping channels by consumers. However, the effect is not identical across different item categories although a similar pattern can be seen across different item categories. The research seeks to offer comprehensive insights that help businesses, policymakers, and stakeholders with information to navigate the growing landscape of retail in the aftermath of COVID-19.