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The development of the profession has to be viewed from a realistic perspective without being unduly influenced by time related trends. Identifies the real driver of change. Asks key questions, the answers to which would guide the profession towards the direction it should develop. Proposes broad directions towards which the profession should develop. Concludes that the purpose and objectives of the profession have not changed. The appropriateness of professional development is related to the needs, demands and expectations of the market served, the environment in which it is set and to the service ethic of the profession.
© MCB UP Limited
2001
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