Creating metadata that work for digital libraries and Google Available to Purchase

For many years metadata has been recognised as a significant component of the digital information environment. Substantial work has gone into creating complex metadata schemes for describing digital content. Yet increasingly Web search engines, and Google in particular, are the primary means of discovering and selecting digital resources, although they make little use of metadata. This article considers how digital libraries can gain more value from their metadata by adapting it for Google users, while still following well‐established principles and standards for cataloguing and digital preservation.