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Purpose

To propose that the notion of digital content creation needs to be more firmly perceived by the library community as an essential skill for all new entrants to the profession rather than an occasionally desirable one.

Design/methodology/approach

The article provides a reflective viewpoint.

Findings

That digital content creation needs to be given a central plank in librarianship and that all new entrants to the profession should be taught the skills and knowledge necessary to manage digital creation projects. The paper also offers some observations regarding potential critical success factors for libraries engaged in digitisation projects.

Practical implications

The article reflects on a specific aspect of practice, and thus may be of interest to practitioners who are involved in digital content creation in libraries.

Originality/value

The paper provides a reflective viewpoint on the skills modern library graduates should be taught, and as such may be of interest to library educators and practitioners.

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