Exploring the temporal effect of ad clutter on digital ad avoidance: a two-wave longitudinal study Available to Purchase

Fatih Çelik is an Assistant Professor at the Trabzon University, Turkey. He received his doctorate degree in Public Relations and Publicity from Selcuk University in 2019. His research interests include social media, new media, digital marketing, quantitative method, and systematic review and bibliometric analysis.

Selcuk Yasin Yildiz is an Assistant Professor at the Sivas Cumhuriyet University, Turkey. He received his doctorate degree in Marketing from Çukurova University in 2019. His research interests include consumer psychology, social media marketing, and digital marketing.

Behcet Yalin Ozkara is an Associate Professor at Eskisehir Osmangazi University department of business administration. His research interests include online consumer behaviour and neuromarketing.

Mehmet Safa Çam is an Associate Professor at the Aksaray University, Turkey. He received his doctorate degree in Advertising from Selcuk University in 2019. His research interests include narrative advertising, marketing communications, consumer behaviors, and advertising theories.

Blend Ibrahim is an Assistant Professor of Marketing at the Department of Business Administration, Faculty of Business Administration, Istanbul Ticaret University, Istanbul, Turkey. He teaches or has taught Marketing, Tourism Management, Branding, and Consumer Behavior at BSc and MSc levels. He was awarded his MSC degree in Business Management from Girne American University, North Cyprus, in 2016 and his PhD in Business Management (Marketing) from Girne American University, North Cyprus, in 2019. His current research interests include Digital marketing, Social media marketing, Corporate social responsibility, Consumer behavior, and Sustainable Tourism.