The impact of electronic word-of-mouth (e-WOM) on tourist purchase intention: a comparative study of the Indian and Vietnamese tourism industries

Jyoti is a Research Scholar at the Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak. She is MCOM postgraduate and BCOM graduate. Her area of research is marketing. She has presented 15 research papers at national and international conferences. She has one of its recent publications in the International Journal of Tourism Policy-Scopus-indexed Journal. She has other two publications in international peer-reviewed journals and one in UGC-care listed journal

Thi-Hoang-Anh TRAN earned a master’s degree in Law, Economics, and Management with a specialization in Tourism, Luxury Travel and Hospitality from the Institut Franciliend Ingénierie des Services (IFIS) at Gustave Eiffel University in France. Bringing over a decade of experience in tourism research and pedagogy, she currently serves as a Specialist and Researcher within the School of Social Sciences and Humanities at Can-Tho University in Vietnam. In addition to her research duties, she is also a faculty member, delivering courses on specialized topics such as Tourist Psychology, Communication Arts, Domestic and International Travel and Event Management. Her academic interests are comprehensive, spanning Tourism, Hospitality and Marketing, with particular expertise in online travel behavior, social media influence and Web-based marketing strategies. She maintains a keen focus on sustainable development, aligning with her commitment to responsible and balanced growth. Through her scholarly activities, she aspires to make meaningful contributions to her fields and influence future practices in sustainable tourism and marketing.

Jitender Kumar is an Assistant Professor in the Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak. He is the reviewer of Sage Publishing House Journal. His domain of research and teaching includes marketing, HR, organizational behavior, research methodology. He had chaired various technical sessions in National and International Conferences, including one held at Istanbul, Turkey. He has various publications in reputed national and international journals. He has presented more than 50 research papers in national and international conferences and also won the best paper presentation award in national conference held at Mahatma Gandhi Central University, Bihar.