This study aims to analyze the mediating role of attitude in understanding the impact of online service convenience on user engagement and intention to continuously use e-resources. Five components of online service convenience have been adopted for the present study: These are access convenience, search convenience, evaluation convenience, transaction convenience and possession/ post-possession convenience.
A total of 500 PhD scholars and faculty members from two different states of India were approached to provide their responses through a structured questionnaire, which resulted in 224 complete responses. These responses were analyzed using structural equation modeling. The statistical analysis has been performed with the help of Smart-PLS 3.
The study findings have proven the proposed conceptual model by showing a significant relationship between all the variables. Furthermore, it has been identified that the attitude of the users also positively impacts intention to continuously use e-resources.
This study contributes to the literature on e-resources by providing implications for students, faculties, managers and society.
