This study aims to explore the literature review of employer branding (EB) with respect to human resources (HR) constructs.
To achieve this, the present research employs a structured and systematic literature review (SLR) methodology, applying the Scientific Procedures and Rationale for Systematic Literature Reviews (SPAR-4-SLR) technique, alongside the Theory-Context-Method (TCM) framework. This paper is focused on conducting a thorough examination of 89 papers sourced from Scopus and Web of Science and research explores the predominant theories, methods and contextual frameworks in the corpus. It also examines the most frequently utilized terminology concerning the antecedents, mediators, moderators and outcomes of HR constructs.
The findings from our review emphasize the significance of TCM frameworks in facilitating a systematic integration and relationship of several new antecedents, mediators, moderators and outcomes regarding the employer branding in a comprehensive manner.
To narrow down the collection of papers, this study used precise inclusion and exclusion criteria and only focused on TCM framework. Also, restriction to use of single domain with respect to employer branding.
This paper helps in exploring the relationships of employer branding with several new antecedents and outcomes of HR constructs based on the TCM framework up to the year 2022. Also, the paper has studied various mediators and moderators that have played a significant role in shaping the relationship of employer branding with different HR constructs.
