... this gap by examining the roles of confirmation, anthropomorphism, virtual flow experience ( VFE ) and trust in artificial intelligence ( AI ) within the expectation-confirmation model framework. Design/methodology/approach A survey questionnaire was designed and administered to a sample of 437 Indians...

..., the study seeks to examine the relationship between TAM dimensions (perceived usefulness and ease of use) and quality dimensions (perceived intelligence, perceived accuracy and understandability) on the intention to use AI-language platforms, with the moderating role of anthropomorphism. Design...