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Keywords: Attitudes toward technology
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Journal Articles
Factors impacting online shopping in India: an empirical approach to extending UTAUT2 with the digital payment mode and attitudes toward technology
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Global Knowledge, Memory and Communication (2026) 75 (1-2): 378–396.
Published: 22 April 2024
... driver of online shopping and with the mediation of attitudes toward technology (ATTs) to gauge a better and deeper understanding of behavioral intention (BI). Design/methodology/approach This study used a survey instrument with snowball sampling from 600 consumers in northern India. Partial least...
