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Keywords: Behavioural intention
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Journal Articles
Understanding Bitcoin investment: a synergistic approach integrating TPB and social learning theory
Available to Purchase
Global Knowledge, Memory and Communication (2025)
Published: 28 July 2025
...Abdo Ali Homaid; Yahya Ali Al-Matari Purpose This study aims to empirically predict the factors that influence behavioural intention (BI) to invest in Bitcoin by integrating the theory of planned behaviour (TPB) and social learning theory (SLT). Design/methodology/approach A cross-sectional...
Journal Articles
Technology acceptance model and social network sites (SNS): a selected review of literature
Available to Purchase
Global Knowledge, Memory and Communication (2018) 67 (3): 142–153.
Published: 26 February 2018
... variables: Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) are the major determinants of the user’s behavioural intention towards using a technology (Davis, 1989). PU is “the degree to which a person believes that using a particular system would enhance his or her job performance” (Davis, 1989...
