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Keywords: Behavioural loyalty
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Journal Articles
The nexus between CRM and behavioural loyalty in hotel sector: the mediating role of relationship quality (trust and satisfaction)
Available to Purchase
Global Knowledge, Memory and Communication (2024)
Published: 12 August 2024
...Rashed Al Karim; Md Karim Rabiul; Sunehla Tahrin; Sayed Mohammed Arfat Purpose This study aims to examine how hotel customer relationship management (CRM) practices affect tourist behavioural loyalty. This study also investigates the relationship quality (trust and satisfaction) as a mediator...
