... underpinning. Design/methodology/approach Data, collected from 893 mobile app users, were analysed using structural equation modelling and bootstrapping. Findings The results found a significant influence of various consumption values on MAS . Furthermore, informational, convenience, customisation...

.../methodology/approach In this direction, this study proposes and empirically validates a conceptual model after collecting data from 299 Indian consumers. Proposed hypotheses were tested by applying the structural equation modelling technique. Bootstrapping method was used for mediation testing. Findings...

.../approach This study uses a structured online questionnaire to collect the data from 311 gamers aged between 18 and 35 years. This study examines mediation using bootstrapping. Findings This study authenticates the appropriateness of the SOR model in predicting the advertised brand purchase intentions...