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1-2 of 2
Keywords: Brand equity
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Journal Articles
Global Knowledge, Memory and Communication 1–26.
Published: 21 November 2025
... on influence of DSSM on brand equity. The business journals “Developments in Marketing Science: Proceedings of the Academy of Marketing Science,” “International Journal of Data and Network Science,” “Journal of Marketing for Higher Education” and “Journal of Research in Interactive Marketing” have published...
Journal Articles
Global Knowledge, Memory and Communication (2020) 69 (3): 151–169.
Published: 20 September 2019
...Md. Abdul Momen; Seyama Sultana; A.K.M. Ahasanul Haque Purpose Internet-based marketing communication has been an important element for organizations to build brand image and brand equity. Higher education is not an exception. However, configuring the right mix in the age of social networking...
