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Keywords: Conceptual structure
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Journal Articles
The pulse of buying: mapping the conceptual structure and decoding impulse purchase patterns
Available to Purchase
Global Knowledge, Memory and Communication (2024)
Published: 11 September 2024
... buying by mapping core themes and identifying unexplored areas. Originality/value This study introduces an innovative approach by using factorial analysis with the multiple correspondence analysis technique to develop a detailed conceptual structure map of impulse buying research. It applies...
