...' borrowing intention by four dimensions: (1) structure and format; (2) content; (3) appeals to audience; and (4) sentence style and word choice. Internet Books Lending services Consumer behaviour Most participants (19 out of 33) indicated that internet book...

... databases for their research work and to update subject knowledge. Singh and Satija (2008) reviewed that agricultural scientists have great dependence in meeting their information requirements on their institutional libraries. © Emerald Group Publishing Limited 2010 Consumer behaviour...

... reinforcer that can precipitate repeated use of high‐involvement services. Consumer behaviour Library users Marketing strategy Public libraries Market segmentation Taiwan Because of increased economic prosperity, public libraries in Taiwan with wellestablished library systems have flourished...