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Keywords: Consumer buying behaviour
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Journal Articles
The impact of search engine optimization and website engagement towards customer buying behaviour
Available to PurchaseAhed Al-Haraizah, Fadi Abdelmuniem Abdelfattah, Shafique Ur Rehman, Bader Ismaeel, Monira Mufleh, Fandi Yousef Omeish
Global Knowledge, Memory and Communication (2025)
Published: 10 January 2025
... relationship management Consumer buying behaviour Oman SMEs face constant change, uncertainty and changing market conditions (Lei and Bustami, 2023 ; Khababa and Jalingo, 2023 ; Zhao and Kakhai, 2023 ; Almerri, 2023 ; Thuy et al., 2023). This study examines how Omani customers within...
