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Keywords: Consumer motivation
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Journal Articles
Luxury cosmetics shopping motivation: a study of metrosexual’s intentions in developing economy
Available to Purchase
Global Knowledge, Memory and Communication 1–21.
Published: 12 May 2026
.... Practical implications The research provides insights for marketing and sales strategies in the luxury cosmetics sector, focusing on the male consumer base in a developing economy. Originality/value This study contributes to the understanding of metrosexual male consumers’ motivations in the luxury...
