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Keywords: Consumption values
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Journal Articles
Global Knowledge, Memory and Communication 1–33.
Published: 12 December 2025
...Anubha Anubha; Shalini Sahni; Daviender Narang Purpose Mobile apps are one of today’s consumers’ primary purchase and information search conduits. The key to their success lies in perceived consumption values. However, the impact of these values on retailer performance has been the subject of only...
