... in the domain of business, finance and management (Bahoo et al., 2020 ; Fetscherin et al., 2010 ; Gaur and Kumar, 2018 ; Paltrinieri et al., 2019). Financial reporting Accounting standards Bibliometric analysis Research productivity Finance Corporate culture Corporate...

... concepts, such as corporate identity and corporate image. Identifies the benefits and disadvantages of branding. Explores an approach to the creation of a brand for a library and information service. 1. Corporate identity is the way the company or organization sees itself, in terms...