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Keywords: Customer support
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Journal Articles
Global Knowledge, Memory and Communication 1–22.
Published: 25 November 2025
...Meltem Kiygi-Calli; Ezgi Merdin-Uygur; Abdullah Onden; Maryam El Oraiby Purpose This study aims to investigate how customer sentiments differ in social media interactions with customer support accounts of material and experiential brands. It seeks to understand the impact of these interactions...
Includes: Supplementary data
