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Keywords: Customer-brand love
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (3-4): 1542–1557.
Published: 17 July 2024
... for brand love-purchase intention relationship by empirical means for hypermarket brand stores that is an under-explored researched context in Indian context. It adds considerable insights for academics and managerial practices in the arena of customer-brand love and emotional affiliation. PI...
