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Keywords: Decision-making
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Journal Articles
Journal Articles
Global Knowledge, Memory and Communication (2024) 73 (4-5): 575–595.
Published: 28 September 2022
...Shruti Gulati Purpose This study aims to explore when and for what purpose is social media used by tourists in their decision-making; and to further interpret the nature of such usage. Design/methodology/approach An online questionnaire was administered to 530 Indians who qualified as recent...
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