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Keywords: Digital marketing
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Journal Articles
Global Knowledge, Memory and Communication 1–26.
Published: 21 November 2025
... of social media marketing (SMM) and digital marketing (Li et al., 2021 ; Shan et al., 2021). Social media networks and online communities have emerged as significant platforms for marketing purposes. Universities’ utilization of social media has a dual nature, including both advantageous...
Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (1-2): 774–798.
Published: 10 July 2024
... 03 05 2024 © 2024 Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing communication Promotion Digital marketing Memes Social networking sites OTT platforms Qualitative research Content analysis Netnography Consumer media...
