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Keywords: Domain mapping analysis
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Journal Articles
Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001 – 2022)
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Global Knowledge, Memory and Communication (2025) 74 (5-6): 1590–1616.
Published: 20 September 2023
... were selected for analysis published between 2001 and 2022. The garnered data was examined using a bibliometric domain mapping analysis technique using computer-aided software R and VOSviewer and manually exploring the articles. Findings The results of this study discover the most prolific authors...
