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Keywords: E-retailing
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Journal Articles
Global Knowledge, Memory and Communication (2026) 75 (5-6): 2371–2393.
Published: 14 August 2024
...Robin Roy; Ateeque Shaikh Purpose This paper aims to explore consumers’ post-pandemic (COVID-19) motivations for an e-retailer preference in an emerging market like India. Design/methodology/approach This study applied qualitative methodology to explore the research question, and 44 in-depth...
